Forget about going viral
Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet. This posting will often find itself on dozens of different sites. Some even make their way onto television news, and they will more than likely spawn many parodies and response postings. A piece of viral content can be a gold mine, albeit a short lived one, for the poster. However, determining whether or not something will go viral is like trying to write on water. Millions of dollars have been wasted by companies both big and small trying to create something that will go viral. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.